During my time at NASCAR, I had the privilege of engaging in a case study with the eNASCAR Department. Collaborating with Taylor Gach Bowers, the Director of Gaming and Esports, my team and I dedicated ourselves to creating an integrated social media campaign for the Fall of 2023.

The collaborative team included Oscar Casasola - Esports Intern, Didier Attipou - Finance Intern, Salaah Khan - Sports Betting Intern, Gift Pendleton - Chicago Street Race Intern, and myself, Juliet Campbell - Production/Studios Intern.

Drawing on my expertise in creative direction, strategic planning, social media, and graphic design, I crafted graphics mockups for eNASCAR across various social media platforms such as Instagram, X (formerly Twitter), Snapchat, and TikTok.

Through extensive collaboration and in-depth research, I curated a diverse array of social media content. This content not only aligned seamlessly with the eNASCAR brand identity but also fostered fan engagement and heightened brand awareness.