FOR THE BUCKEYES. BY THE BUCKEYES.
DIGITAL MEDIA ASSISTANT.
Whatever it is, the way you tell your story online can make all the difference.
Teamed up with the digital communications coordinator to oversee @StudentLifeOSU's social media, I crafted compelling content and executed strategic campaigns. I produced impactful videos for Instagram Reels and Ohio State TikTok, resulting in significant growth in account reach, engagement, and impressions in the initial 90 days of joining the team. Capturing photos and videos at campus events, I enhanced our online presence. Additionally, I played a key role in tracking social performance analytics and supporting diverse administrative projects, showcasing adaptability and meaningful outcomes.
I consistently adapted to the evolving social media landscape, creating engaging content that resonates with the Ohio State Buckeyes' experience. From highlighting "THE" to spelling out "O-H-I-O," I prioritize informing former, current, and prospective Buckeyes about the university's atmosphere, resources, and overall experience. Leveraging trending content, I aligned with our goals to foster engagement within our community.
Social Media MANAGEMENT. Content Creation. VIDEO EDITING. PHOTOGRAPHY.
2023 NATIONAL PAN-HELLENIC COUNCIL STEP SHOW.
An energetic recap of the Historically Black Greek Letter Organization at The Ohio State University posted to Instagram Reels.
buck id.
A Wes Anderson inspired reel highlighting local and chain restaurants and stores that accept Ohio State student IDs.
“The” Ohio State UNiversity.
If there’s one thing a Buckeye will never do, it’s not emphasizing “THE”.
Ohio State Stairs.
All Buckeyes love our glorious Columbus campus, but we must admit the stairs can be quite the challenge!