During my tenure as a Brand Ambassador with the Big Ten Network, I had the honor of spearheading a fan engagement initiative tailored specifically for Ohio State Buckeyes, which I proposed to the managers of the Big Ten Network Ambassador Program for potential future implementation. Teaming up with my colleague, Delaney Hoye, also a Brand Ambassador, we embarked on a mission to craft a dynamic and immersive activation experience for spring sports enthusiasts, guaranteed to captivate all Buckeyes.

Leveraging our collective experience in fan engagement garnered from the program, live events, and video broadcasting, we conceptualized an exciting array of activities. These included a pitching booth, a fan cam contest, photo booth souvenirs, and a diverse selection of Big Ten merchandise prizes, all designed to fit within our allocated $5,000 budget. Drawing upon my background in creative direction, strategic planning, social media management, and graphic design, I crafted our presentation to effectively convey the essence of the moment we aimed to create.

Through extensive collaboration and careful curation, our presentation seamlessly aligned with the brand identities of both the Big Ten Network and The Ohio State University Department of Athletics. Furthermore, it promised to foster heightened fan engagement and elevate brand awareness to new heights.