TRUTH SERUM.

Drawing on my skills in brand identity development, logo design, creative direction, strategic planning, and graphic design, I collaborated with Content Creator Patricia Nicholas to launch Truth Serum by PattyInspiresU, affectionately known as The Love Fairy.

Truth Serum, hosted by the dynamic PattyInpiresU, is dedicated to fostering love and connection among single adults from San Diego to Accra. Featuring virtual brunches, penthouse parties, single mixers, and engaging interviews, Patty ensures that the quest for love becomes an unforgettable journey.

Through collaborative efforts and extensive research, I crafted a brand kit tailored to Truth Serum's target audience—35+ year-old individuals reentering the dating scene and new to online dating. The brand's palette of rich wine reds, sophisticated gold, and elegant black creates an inviting atmosphere within a community of optimistic and affluent singles. The brand’s development and identity has contributed to Truth Serum gaining over 42,000 TikTok followers and 5 legal marriages in a single calendar year.